Here’s a great example of what not to do in social media. The agent (or most likely soon-to-be ex-agent) of a controversial Australian television personality decided to simply delete part of her Wikipedia page. In the old world, this would be a perfectly acceptable course of action. There’s something that will negatively impact my client so I’ll remove it. Simple? Not any more though. There’s no better way to antagonise a situation than to delete content that multiple people have volunteered their time to develop. Every single person and company has the potential to be reviewed, especially if you’re a public figure. You can’t fight the momentum, it’s just too big. When you are charged with protecting a clients’ reputation in the blogosphere and other social media avenues, you can’t afford to do anything that will draw attention or cause a flare up. Learn the space or pay a professional – like Think…