Here’s a very topical news story as the 2010 Winter Olympics Opening Ceremony is presented tonight here in Vancouver. This case is a great example of the importance of not only having social media guidelines for everyone involved in your organization, but making sure those guidelines are simple and clearly conveyed to every individual.
It is easy to get confused when you’re not sure what you’re allowed to do. Spell it out clearly. Athletes can still blog and use Twitter, they just can’t act as journalists.
The article also raises questions about the distinction between journalistic reporting and first person blogging or tweeting. Is there even a difference anymore?