Yesterday Facebook launched Places. Facebook users can “check in” on their smartphone via their browser or app. The idea is that you’ll be able to know where you’re friends are, get notified if they’re close by, and receive messages from friends related to a location, even if it was created years ago.
This is very important to tourism operators. Why? Because people ‘check into’ places (your business) to let their friends know and leave comments (reviews) about their experience. They also use it to find place to go and things to do.
You can claim your ‘place’. The guide in the Facebook Help Centre explains how. If you already have a fanpage, you can merge it with your places page. Your fan/places page will now include a map with your location and ‘check-ins’ from people. Right now you can only claim your place when you’re in the US, but that should change soon.