In late November, I (Rodney) conducted a social media workshop in Nelson, BC including Ryan Martin from the Hume Hotel. I recently checked in to see if he’d done anything. Here’s a paraphrase of how much he achieved in just a few weeks:
I’ve set up a fan page, have the hotel wifi being directed to it and I’m working on getting a great landing page with specials to entice people to ‘like’ us. I am also producing a two minute promo video trying to capture the authentic’Hume Hotel Experience’. Emphasizing the experience and all that the building has to offer, 24 hours and not really having to leave… its like one stop shopping! That will be out soon on our site and youtube.
We were already active in responding to our TripAdvisor reviews but in the week after the workshop I had department meetings and informed staff about the site and encouraged everyone to make a personal appeal to customers of the importance of feedback on Tripadvisor. I opened up a business listing account for the Hume and ordered some business cards that have a picture of the hotel on one side and the tripadvisor website on the other side..
The top restaurant in Nelson on Tripadvisor only has 5 reviews so there is a big opportunity for our restaurants to jump all over it. I have been asking customers to go review us, it’s certainly easy when I can email them a link. The Hume is currently the number 2 hotel, second only to a motel that is out of town and I am making it a priority to be number 1!! My new website will have a link directly to the Tripadvisor site as well as our landing page on Facebook and Twitter.
I have opened up a Twitter account and have posted some things but haven’t been as successful with followers and activity. I had a famous dj play here (AC Slater) who tweeted about the Spiritbar but he didn’t hook it up to @humehotel which wouldve been cool. I know for next time to let them know we are there. Maybe I need a separate Spiritbar Twitter account from the hotel, like I have done on Facebook.
We haven’t blogged yet but on our Facebook site, I threw out an open-ended question about our rooftop neon sign to get some debate going…check it out here: www.facebook.com/humehotel It totally worked and had some people saying they thought it was an iconic sign while another hippied called it ‘corporate propaganda’!!! Beautiful.
Great work Ryan! What is your experience?