Many business’ Facebook fanpages or Twitter accounts have received complaints about products or even direct attacks. Even Facebook has suffered an attack from Greenpeace, trying to encourage them to use clean energy to power their servers.
Most businesses would love to be able to isolate social media for marketing alone but the reality is that this is nearly impossible. Every business should be prepared with a crisis-response plan, just in case.
Clear communication is key. Below is an example of how one clever company is explaining what their Facebook page isn’t for.
How are you using your online presence(s)to talk with consumers?