Many businesses start their foray into Facebook via a Facebook Group. Sooner or later they realize that they’d be better off with a Facebook Page, if not just for the ability to access Facebook Insights.
But what do you do if you have a sizeable audience on your Facebook Group? What if you want to take advantage of the Facebook Page infrastructure, but you don’t want to lose your fanbase? How do you get your Facebook Group members over to your Facebook Page?
Here’s what we recommend:
1. Look through your Facebook Group members. Are these actually your customers? Are they your personal friends? Are they really your target market? Reassess who you’re trying to reach out to. You may want to focus more on building a new fanbase of actual customers on your Facebook Page.
2. Define an exact date to shut down the group. Ex: 2 weeks from now.
3. Post a message on your Facebook Group alerting them of the move and that you’ll be shutting the group down. In that message, keep it casual. Here’s a good example:
“Thanks so much for following along – we appreciate your support! We’ll be shutting this group down in the next couple weeks – be sure to join us at our official home on Facebook: [Enter Your Facebook Page URL Here]. This will be the main place to find out about everything we do at [Enter Business Name Here]. Cheers!”
4. After posting that message to your Facebook Group wall, do not post any updates to the group again. You’ll want to keep your updates on the Facebook Page only, otherwise there’s no value for them to move over if you’re going to update both.
5. In addition to the wall update, send a private Facebook message to your entire Facebook Group. Make the subject of message: “Keeping [Enter Your Business Name Here] in one spot” and have the message be exactly the same as the wall post.
The benefit of sending that private message to everyone in the group is that it’ll also send them an e-mail. So even if they’re not logging into Facebook, they’ll get an e-mail alerting them of the move. That e-mail will have a direct link to your Facebook Page where they can click “Like” and it’s as simple as that – they’re now a fan of your Facebook Page.
6. Send a secondary message to your Facebook Group members by private message the day before you shut down the Facebook Group, again, thanking them for their support and that you’re shutting down the group and that you hope they’ll join you at the official Facebook home. Be sure to link to your Facebook page.
7. Create one final message on the Facebook Group wall alerting of the move and thanking them for the support.
8. Place your Facebook Page link in your e-mail signature. Confirm your colleagues have it in their signature as well.
9. If you have an email database of customers, send an e-mail out linking to the Facebook Page, letting people know to join it if they wish to keep up to date on new developments.
10. Somewhat of an optional offline step, but if you feel inclined, place a sign at the front desk letting people know that they can share their experiences on your Facebook Page. If you’re feeling ambitious, create little cards for them to take home to remind them.