Right now, in order to get a Facebook custom landing page added or updated you either need to spend a lot of time playing around with FBML or pay someone to build it and make changes. As you can see by these instructions it can be a pretty long process every time you want something changed. Even if you are proficient in FBML, everything is switching over to iFrame as of March 11th so you will have to learn it all over again.
We have built many custom landing pages for our clients and are now making it just a little bit easier for you with our Content Management System app. This app lets you choose a template layout (or have your own designed) and then simply click and type to change text and images. No more coding or messing around.
How it works:
Once you have chosen your layout you can easily swap any of the images by simply uploading the desired image. You can also set a link if you would like the image to become a button.
Editing the text is just as easy, simply click on the text you want to edit and start typing. Any text can be made a link, re-sized or made bold.
Being able to edit things in minutes instead of hours makes it far easier to have weekly or even daily specials in a nice neat design. It makes it simple to change your images out as seasons change, and it stops you from pulling out your hair trying to deal with FBML code.
Here are 2 pages which have already taking advantage of this content management system:
If you are interested in this product, feel free to contact email@example.com
Earlier today we got an email from Erin Virtanen who is the Social Media and Events Coordinator at Tourism Victoria. Like many of us, Erin was wondering about the changes Facebook have made to the order of fan page posts. Posts are now shown in order of level of engagement rather than in chronological order.
For those of you who are not sure what we are talking about, with the new layout Facebook Fan pages now pick out posts that have the most engagment on them (likes & comments) and pushes them above all other posts. While this change does make sense in the fact that if a few people like a post it’s plausible that many others will too, it means that a lot of other interesting posts will be buried and forgotten about.
So as an admin of a page how can you avoid missing posts? When logging in the first thing you should do is press “Admin View” on the left hand side under the wall button. Switching to Admin View will show you all post in chronological order and allow you to make sure that peoples questions won’t go unanswered.
We’re seeing more and more businesses slash their prices in order to gain exposure through services like Groupon, Living social and their multitude of competitors.
Under the right circumstances, these can be great tactics. However, price competition can create lasting expectations of low prices and attract the wrong consumers who are unlikely to repeat.
Instead, why not compete on something else? How many customers do you really need to get through your doors? Spend time getting to know your customers and what they really want. Do you cater specifically to them or are you trying to be everything to everyone?
Airlines are, with a few exceptions, relatively generic services. You get a seat of some description that takes you to another place. The airline industry has seen huge price competition in recent times. What if they competed on something other than price?
How much of a premium would a business traveller pay on a long haul flight for an important meeting in Sydney to be guaranteed not to be seated next to a screaming child? $200? $500? $1000?
What would that new mother pay to have a bassinet built into the back of the seat in front of her?
What if there was an entire plane dedicated to American backpackers going to Europe for summer
Hotels, too, are relatively generic. In the most general description, you pay for a bed and some privacy. Granted, there are many varieties of quality and location. Could you go further?
What if a hotel partnered with the local marathon during their off-peak season. Instead of price discounts, offer an in-house masseuse, pick up and drop off at the event, and a variety of meals for dinner loaded with carbohydrates. If lots of marathon runners stayed in the same hotel, they may even have a better time as they have so much in common.
Social media gives you the opportunity to get to know your existing and potential customers and engage with them very cheaply. As a result, you no longer need to be everything to everyone. You can find out who loves or might love what you offer and cater to them.
These may not be the best examples but it gives you an idea of a few possibilities. Can you think of other ways that airlines and hotels could really differentiate themselves?
Back in the middle of December Facebook accidentally gave us a sneak peak of things to come for our Fan Pages. Well today they are fully launching the new Pages. Page admin now have the option to change to the new format or wait until the change is eventually applied to all Pages on March 10, 2011.
So what do these changes mean for you?
1. Ability to talk as a Page
2. Ability to tag Fan Page in images
3. Choice to have push notification sent via email
1. Navigation is no longer along the top
2. Edit page button is no longer underneath the profile picture but now in the top right hand corner
3. Width of custom landing pages has been decreased by 20 pixels
Overall the feedback on the new fan pages has been quite positive. Most admin seem quite pleased with the new functionality except for the additional coding required to fix custom landing pages. What do you think of all the changes?
If you are an avid Facebook, or just Internet user in general you have probably heard about programs such as Firesheep, that are able to grab your cookies and get log in details on unsecured networks. This prompted some of us to try encryption ad-ons that failed us miserably. So Facebook has taken a giant leap forward in protecting our privacy by offer the option to use a secure HTTPS connection to the server.
Users considered to be most at risk are those who regularly log in from public access computers and unsecured wireless hot spots. If you do regularly use Facebook from any public places then we’d recommend changing to the HTTPS option as soon as you can.
The option to apply HTTPS is in the Account Security area under Account Settings (look for Secure Browsing).
As a consequence of the secure connection, pages may take longer to load than usual. There are also a large number of applications that are not yet compatible with the HTTPS. This just means that you may have to save your Facebook gaming time for when you are at home and on a secure network.