Posted: April 27th, 2011
The Send button will become Facebook’s next Like button — which celebrated its first birthday last week and is installed on more than 10,000 websites every week.
In facebook’s words “The Send button is a social plugin that websites can use to let people send a link to a friend through Facebook Messages, post it to a Group, or email it to an individual. For example, if you see a Mother’s Day gift idea on 1-800-Flowers.com, you can now send a message or email to your family members to discuss. Or say you’re training for a marathon and you come across a great article about running shoes on The Huffington Post. Now you can share it with your entire running group in just one click.”
In laymens terms, it allows you to send a link to one of your friends via direct message.
The “Send” button is a promising addition to the sharing functionalities of your brand website as visitors will now be able to target their sharing activity to specific people, instead of worrying about blasting their entire Facebook friends list whenever they like something on your page.
Another important detail: Send counts toward the total number of Likes a page has. The Like total is now calculated by adding the number of Likes, shares, comments and inbox messages containing a URL.
Posted: April 21st, 2011
Facebook has just rolled out event check in, where users can now check in to Facebook Events they’re currently attending through the touch.facebook.com site and soon through the Facebook for iPhone app.
This gives us yet another way to increase awareness of events such as store openings and special sales. Anyone invited to an event who responds as “Attending” or “Maybe Attending” will be able to check in three hours before the event starts and until it ends. When they check in, the action creates a story in their friends’ News Feeds, spreading awareness of your business and your event in an organic way.
When users are in geographic proximity to the address of an Event during its run-time, they’ll see a “Check In” button that publishes a news feed story to their friends
Posted: April 21st, 2011
Think! has added a new member to the team! Joel Marc has joined us to head up the implementation of our campaigns. Joel will be managing the people and processes involved to launch our digital projects across multiple platforms and continents.
Joel has a diverse background developing campaigns for Panasonic, the Hudson’s Bay Company, and the Telus World of Science. He’s held positions including Director of Marketing and Senior Project Manager as he’s worked and traveled internationally. Joel brings a depth of technical and creative knowledge to our team by aligning web, mobile, and social media technologies to our clients objectives. Joel is on the cutting edge of technology development and is a welcome addition to our team!
Joel has also spent a lot of time traveling, one example is the photo above, taken in Zimbabwe, Africa while he was filming relief efforts to build schools in rural areas. If you want to find out more, check out Joel’s website (which has some amazing photos) and follow him on Twitter.
Welcome to the Think! Team Joel
Posted: April 20th, 2011
Have you ever wondered what happens after your Iphone uses your location? Most of us won’t think anything of it, but with a new program you can can actually go back and see every time your phone has used your location.
How it works:
If you’re using a Mac that you’ve been syncing with an iPhone or an iPad with cellular plan, this program will scan through the backup files that are automatically made and look for the hidden file containing your location. If it finds this file, it will then display the location history on a map that can be played like a video time line.
Why does Apple save this?
At the moment it is unclear why Apple is saving your location on your computer, but it seems that they have new features in mind that require a history of your location. One thing that is for sure is the fact that it’s transferred across devices when you restore or migrate is evidence the data-gathering isn’t accidental.
If you have been traveling a lot with your Iphone this can be a really fun video to show off to your friends about how much you have seen.
Washington DC to New York from Alasdair Allan on Vimeo.
Read more here.