The Send button will become Facebook’s next Like button — which celebrated its first birthday last week and is installed on more than 10,000 websites every week.
In facebook’s words “The Send button is a social plugin that websites can use to let people send a link to a friend through Facebook Messages, post it to a Group, or email it to an individual. For example, if you see a Mother’s Day gift idea on 1-800-Flowers.com, you can now send a message or email to your family members to discuss. Or say you’re training for a marathon and you come across a great article about running shoes on The Huffington Post. Now you can share it with your entire running group in just one click.”
In laymens terms, it allows you to send a link to one of your friends via direct message.
The “Send” button is a promising addition to the sharing functionalities of your brand website as visitors will now be able to target their sharing activity to specific people, instead of worrying about blasting their entire Facebook friends list whenever they like something on your page.
Another important detail: Send counts toward the total number of Likes a page has. The Like total is now calculated by adding the number of Likes, shares, comments and inbox messages containing a URL.
