There are 50 million visitors to TripAdvisor each month. These people are right at the center of the purchase funnel. They’re researching and planning trips.
A destination’s TripAdvisor page offers some simple functionality, much like the things you can do on a Facebook Fan Page. On TripAdvisor, you can upload videos, photos and information for travelers. This is a huge opportunity that is often overlooked by destinations in favor of a Facebook page.
While Facebook is an excellent way to maintain relationships with people who have experienced and love your destination, TripAdvisor offers a very immediate opportunity because the web traffic that goes there is pre-qualified. If you share appealing content about your destination on TripAdvisor, you could convince people to book a trip while they’re in a critical stage of the planning process.
DMOs should share photos and videos (either your own or links to Flickr and Youtube) that are relevant to the time of year or what’s going on in your destination right now.
Are you actively managing your destination’s TripAdvisor page?