Over the next few weeks I will be posting my 15 Facebook best practices, if you have any best practices you like to follow let me know what they are.
1. Embrace Images
Use imagery to catch users attention and get them interested in what you have to say, you can also show fans what goes on behind the scenes with simple smartphone pictures.
2. Keep it Short
Posts that are 80 characters in length, or less get 27% higher engagement rate. So keep it short and to the point.
3. Make the most of your cover photo
A recent eye-tracking study noted that consumers pay far more attention to the cover photo than any other content on the wall, so put thought into your photo.
Did you know: Covers may not include:
- Contact information such as a website address, email, mailing address.
- References to Facebook features or actions, such as “Like” or “Share” or an arrow pointing from the cover photo to any of these features.
- Calls to action, such as “Get it now” or “Tell your friends.”
4. Pay Attention to your Insights
Facebook breaks down your new fans by gender and location to help you get a sense of who you’re talking to on Facebook. It also gives you a great snapshot of what content you put out is getting good feedback and what content is falling through the cracks.
5. Highlight your Best Posts
Take advantage of the “Highlight” option, this works especially well if you share lots of content each week, or you want users to be drawn into certain posts. I like to use landscape style photos with my content so I can easily highlight it.