We are almost to the completion of Q1, 2013 and what does that mean? It means the publishing of the How Social is Your DMO? – United States Tourism Office Edition, Q1 2013.
This report marks the 15th effort to benchmark the web and social media presence of state destination marketing organizations in the US. We have truly enjoyed seeing DMOs evolving in this ever-changing world, and can’t wait to see how they grow in the future. The March 2013 data is now available to help you compare your state’s efforts to others across the nation.
While reviewing the Q1 2013 rankings, you will again see some familiar names in the top ten. Michigan once again leads the pack as the top destination with Florida, Colorado, Hawaii and Virginia rounding out the top five respectively. Virginia broke back into the top five after being edged out to seventh place in Q4 2012.
Congratulations to some big movers this quarter: South Dakota moved up 14 spots, soaring to 20 from its previous ranking of 34. Louisiana – previously at 12 – and Wyoming – previously at 14 – both broke the top ten and jumped into a three-way tie for number 8 along with the state of Ohio. Nevada improved its position to 17 from 23, while Pennsylvania rose from 21 to the number 18 spot. Arizona also made a notable move, edging up to 28 from 32 in Q4.
We also want to congratulate the following DMOs for impressive categorical scores in Q1 2013:
- Hawaii said “Aloha” with an impressive Facebook score of 57 points.
- New York’s interaction on Twitter has pushed the Empire State to the top this quarter with 53 points.
- When it comes to blogging, California is producing some great content and representing the west coast with an impeccable score of 19 points.
- Pure Michigan’s utilization of Google+ has not only earned itself some pure SEO, but a clear victory with 16 points.
- Not that the beauty of the Great Lakes State or the Golden State need filters, but their Instagram profiles have helped Michigan and California tie for the top spot in the category with 8 points.
You can view the full rankings for March 2013 here. Keep the comments and feedback coming, as we will continue to consider them in future measurements.