A Simple Facebook Page Engagement Metric

Posted: June 10th, 2011

The success of your Facebook Page is dependend on the engagement (likes, comments & fan posts) of your fans. Facebook measures the relevancy of pages with it’s Edgerank algorithm (more info here). Simple put, if fans don’t like, comment or post on your page, Facebook will deem it irrelevant and hide it your fans’ newsfeeds.

Keeping fans engaged also generates organic growth. Fans that like, comment and post on your Page generate newsfeeds in their personal networks, exposing new potential fans to your content.

Facebook’s insights reports how many impressions each of your post generates. At Think! we have a simple target metric for posts on the Fanpages we manage:

[impressions]/[fans]>1

When posts generate more impressions than the number of fans, it strongly suggests that the overall engagement of the Page is strong. After all, posts are potentially presented to non-fans. Impressions are not ‘unique’ and one fan could generate multiple impressions.

The formula is not perfect, but we like the simplicity.

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Posted in By William Bakker, Facebook | No Comments »

Choosing a profile image for your Facebook Page

Posted: January 14th, 2010

Facebook’s Page profile image interface leaves a little to be desired when the image is shrunk for news feeds but it’s important to think through what you use. Most brands take the default option to use their existing logo. That’s what we do for our page at Think! Social Media but that could change now that I’ve seen this:

It makes a lot of sense to put your phone number in your Profile. You could even include your email, website and twitter handle. That way your contact info is really easy to find. This doesn’t work so well if you’re a large brand like Coca Cola or Red Bull but it’s perfect for smaller, boutique companies, especially if you offer a service.

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Posted in Facebook | No Comments »