Although it’s far from statistically significant, the only Facebook ads that I’ve ever clicked on were for cartooning my picture and they turned out to be email spammers.
Many people have written about Facebook ad click thru rates being quite low. Here’s a good (although somewhat old) article from Forbes explaining why. People go to Facebook to share information and communicate with their friends. Facebook users are not necessarily looking for anything like you would be when you search on Google.
If traditional online ads don’t work for Facebook, how can an advertiser engage this massive audience?
Have you clicked on any Facebook ads and followed through to buy anything?